This page contains the books that Truett has written, along with other publications about him and his life. Descriptions, pricing and ordering information is included with each.





How Did You Do It, Truett?

by S. Truett Cathy
 
Price: $10.00
Published: November, 2007 by Looking Glass Books
Hardcover:
95 pages
Dimensions: 5.5 x 8.5 inches



Product Description:

How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain worth $2 billion annual sales? S. Truett Cathy, founder and CEO of Chick-fil-A, shares his recipe for success in his latest book, "How Did You Do It, Truett?"

The 86-year-old chief executive officer's keen business sense, his commitment to his principles, and his desire to keep the business simple pours off of every page. His lessons apply not only to business, but to family and community as well.
 

Eat Mor Chikin: Inspire More People

by S. Truett Cathy
 
Price: $10.95
Published: June, 2002 by Looking Glass Books
Hardcover:
200 pages
Dimensions: 9.0 x 5.9 x 0.8 inches



Product Description:

Truett Cathy is a real-life Horatio Alger story. Having grown up in a boarding house run by his mother, Cathy learned the principles of hard work, fairness, honesty, loyalty and respect. Putting those principles to work throughout his business career, Cathy has turned a single restaurant and the chicken sandwich concept into more than 1,350 Chick-fil-A restaurants with approximately $2 billion in sales annually.

In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. Then good success will surely follow.
 

It's Better to Build Boys than Mend Men

by S. Truett Cathy
 
Price: $9.95
Published: August, 2004 by Looking Glass Books
Hardcover: 111 pages
Dimensions: 7.3 x 5.0 x 0.6 inches



Product Description:

Children all around us are growing up without strong, positive guidance from their parents, who are busy, distracted, gone, or choose to be buddies instead of parents to their children.

In It’s Better to Build Boys Than Mend Men, Truett Cathy lays out a simple model for adults desiring to reach out to youth and challenges readers to allow God to work through them to change the life of a child. His book is filled with stories illustrating the principles of discipline, trust, reputation, generosity, common sense, peer pressure, and family stability.




The Generosity FactorTM

by Kenneth H. Blanchard, S. Truett Cathy
 
Price: $12.99
Published: August, 2002 by Zondervan Publishing Company 
Hardcover: 128 pages
Dimensions: 8.3 x 5.6 x 0.6 inches

 
  (via Amazon.com)

Product Description:

The New York Times best-selling co-author of The One Minute Manager, Raving Fans and Gung Ho!, and the founder and chairman of Chick-fil-A® present a book about the true value and effects of generosity.

A financially successful young Broker with a future that holds a bright promise comes across an article in his favorite business publication one morning that captures his attention. It appears that a very successful businessman claims that his greatest joy is found in giving away his money, as well as his time! Intrigued – and somewhat confused – the Broker calls the Executive, and a subsequent trip to his business marked the beginning of a week – and a lifetime – of learning, meaning, and giving for the young Broker.

Through a forthright story line and simple guidelines for implementing a strategy of life-long significance through giving of ones self, The Generosity Factor delivers a powerful message that could change your life!
 
 



The S. Truett Cathy Story

 

Price:
Available Soon
Format: VHS/DVD
Length: 43 minutes/color



Product Description:

Truett Cathy could have been one of the characters created by famous author, Horatio Alger. They were children born into poverty, whose perseverance, honesty and hard work brought them success later in life. Except, of course, Truett Cathy is real. Truett started by selling Coca-Colas as an eight-year old. Later, he took a simple, but innovative idea - the chicken sandwich - and built it into one of the most successful fast-food restaurant chains in the country -- Chick-fil-A. The parallel grows when you learn how, guided by biblical principles, Truett Cathy has chosen to live his life, conduct his business and share his good fortune. This has led to the love and affection of many people, young and old, who call Truett their friend. The S. Truett Cathy story, as told in his own words and the words of those who know him best, is an inspirational journey that reaffirms all things are possible.